The popularity of vinyl car wraps, those colorful auto body treatments that give vehicles a distinctive and colorful makeover, started during the heady days of the dot-com bubble, when tech companies of dubious value were flush with investors’ cash and believed shameless promotion would carry them into the 21st century.
Some of the first marketing schemes involving vinyl wraps consisted of tech companies offering drivers to pay their lease contracts in exchange for literally transforming their cars into promotional vehicles. Over the years, the popularity of vinyl wraps extended beyond the marketing and advertising arena, and they are now sold to vehicle owners as a highly individualized design statement similar to tattoos.
Vinyl wraps have certain advantages as well as disadvantages.
Without a doubt, car wraps are great for branding. If you are a business owner who wishes to increase visibility of your company, this method is far more effective than those magnetic signs that affix to passenger doors. A well-designed full wrap will certainly get the attention of drivers and pedestrians alike and thus can be considered a good investment from a marketing point of view.
You can expect to pay between $300 and $3,000 for a vinyl wrap installation. The cost will be determined by how much of your vehicle will be covered as well as by the amount of work involved in creating a custom design. In general, wrapping your car should cost less than a high-quality paint job. In some cases, you might be able to apply a partial wrap on a do-it-yourself basis.
Risk and Insurance Concerns
You may want to get an opinion from your San Diego auto insurance agent about potential risks. Let’s say you are contemplating applying racing flames to a 1998 Honda Civic that you drive and park around San Diego. This happens to be the most stolen model in Southern California because its parts are coveted by street racers, and thus adorning this car with hot rod flames may turn it into a magnet for thieves. The owner of a computer repair service may face a similar situation when applying a full wrap to promote his or her company since thieves may think the car is filled with computer hardware and other electronics.
Vinyl wraps do not last forever. In the NASCAR circuit, full wraps deteriorate after a couple of races. With the weather, pollution, average mileage, and driving patterns observed in Southern California, wraps can be counted on lasting between five and seven years, which is about the same time a glossy, high-quality paint job will last if it is properly washed and waxed. Vehicle wraps do not require waxing and provide some level of protection to the underlying paint. Wraps are fully removable and can be replaced at any time if they are no longer in good condition.
Whether you opt for a vinyl car wrap or not, you need adequate insurance for your vehicle. Call American Tri-Star today at 619-272-2100 to receive a free quote, or take advantage of our reliable online auto insurance quotes. San Diego drivers can place their trust in Tri-Star Insurance. We hope to hear from you soon.